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Event Details
Marketing Measurement & Analytics:
You can't manage what you don't measure
When: Thursday January 26th, 5.30pm - 8pm
Who: Jim Morrison, Founder, Deep Blue Sky
What: Marketing Measurement & Analytics
Where: Hilton Bath City, Walcot Street
Only with proper measurement can marketers maximise the return on their marketing investment, or marketing agencies demonstrate the value they are deivering to their clients.
Jim will share his experience of what you can measure easily, what tools are available and how to maximise their usefulness. He will also share quick fixes to ensure you can understand which marketing channels are driving your sales and enquiries (press, social media, mail, email, phone etc). And he will discuss how to draw conclusions and so focus spend where it's going to provide the best return.
Jim Morrison is the owner of Deep Blue Sky, a leading digital agency in Bath and founder of twiDAQ, the new social stock exchange. Jim has over 12 years experience of delivering innovative and effective digital projects to some of the worlds biggest and smallest brands.
This wll be a fun and valuable session for anyone who designs or manages marketing campaigns and would like to properly understand the efficacy of their work. It is also a great way to meet a lively group of local marketing professionals; Clients, Agencies, consultants, suppliers and accademics.
As always the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm
Register to receive invitations to future BBMN events:
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Join our LinkedIn group.
Join the Bath & Bristol Marketing Network on LinkedIn.
Venue: The event will be held in the Yale Rooms in the Hilton Bath City. There is plenty of parking ether side of the hotel which is 10 minutes walk from the train station.
We will meet for drinks in the public bar from 5.30 and move into the room at 6.30 for the talk.
Thanks for help to…..
So that this event can be free for others to enjoy it has been kindly sponsored by True Clarity a leading Technical Web Agency based between Bath & Bristol. If you are agency or client side and have a complex web back-end requirement then please speak to Andrew Davies andrew.davies@trueclarity.co.uk.
Rob Hook and Nick Cramp, Business Co-Pilot for hosting this event. Working with entrepreneurs and business owners to expand their business: Consult, Mentor, Coach.
Paul Maloney of Coast AMS for designing, dispatching and managing this email communication.
Attendee List
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When & Where
Walcot Street
BA1 5BJ Bath
United Kingdom
Thursday, January 26, 2012 from 5:30 PM to 8:00 PM (GMT)
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Hosted By
Business Co-Pilot
Business CoPilot - sitting alongside ambitious business people looking to grow their business
